Carmine
Project overview
We redesigned Carmine's entire visual identity and developed a digital strategy to match their ambitions. The new brand system unified their online and offline presence with a bold, elegant aesthetic.
Client
Carmine
Date
2021
Industry
Transportation
Services
Branding & Design
Carmine process
The challenge
Carmine had outgrown their initial branding and needed a visual identity that reflected their evolution from a local boutique to an ambitious fashion and beauty brand with regional aspirations.
Our solution
We crafted a refined identity system including a new logo, typography, color palette, and packaging guidelines. The brand was complemented by a digital strategy covering social media, e-commerce visuals, and campaign art direction.
The result
Carmine's rebrand was met with enthusiasm from customers and press alike. Online sales increased by 50% following the relaunch, and the cohesive brand experience strengthened their positioning in the competitive fashion market.
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