CFG Bank
Project overview
We produced a suite of motion design videos and brand films for CFG Bank, communicating their innovative approach to banking. The content helped reposition CFG as a forward-thinking financial institution.
Client
CFG Bank
Date
2018
Industry
Banking
Services
Content & Social
CFG Bank process
The challenge
CFG Bank was repositioning itself as a digital-first bank but their visual communications still felt traditional. They needed dynamic content that would appeal to a younger, tech-savvy audience while maintaining institutional credibility.
Our solution
We created a series of motion design pieces and brand films showcasing CFG's digital services and customer-centric values. The visual language balanced professionalism with modern animation techniques and a vibrant color palette.
The result
The video content was deployed across social media, branches, and events, generating strong engagement. CFG Bank's brand perception shifted positively among younger demographics, supporting their digital transformation goals.
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