Chantiers Modernes - Brand Identity & Style Guide
Project overview
Chantiers Modernes is a Casablanca-based project-management firm operating across construction (AMO / OPC) and digital transformation for the BTP sector. We rebuilt their visual identity from the ground up and produced a full brand book - logo system, type, colour, iconography - extended into every visual and printable touchpoint they use on site and in the office, including the on-site signage.
Client
Chantiers Modernes
Date
2024
Industry
Construction & Project Management
Services
Branding & Design
Chantiers Modernes - Brand Identity & Style Guide process
The challenge
Chantiers Modernes needed to consolidate its identity to match the level of the projects it handles - large-scale construction and digital transformation mandates for serious BTP clients. The existing branding wasn't expressing the firm's "Construisons ensemble l'avenir" tagline or the rigour of its AMO/OPC and digital practices, on-site or in client-facing materials.
Our solution
We rebuilt the visual identity end-to-end - logo system, typography, colour palette, iconography - and packaged it into a complete brand book governing every output. The system was deployed across the full set of visual and printable assets the firm uses : business cards, badges, document templates, office and client-meeting materials, plus the on-site signage that gives Chantiers Modernes its physical presence on every project.
The result
Chantiers Modernes operates with one coherent visual language across every touchpoint - from the field to the boardroom. On-site signage, badges and document outputs all read as the same firm, lifting the brand to the level of the BTP mandates it pursues and giving the team an internal reference point for every future asset.
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