Coca-Cola
Project overview
We developed a creative concept and activation campaign for Coca-Cola Morocco, blending local culture with the global brand identity. The campaign delivered memorable experiences at key events and venues.
Client
Coca-Cola
Date
2019
Industry
FMCG
Services
Digital Strategy
Coca-Cola process
The challenge
Coca-Cola Morocco wanted a locally relevant activation campaign that would resonate with young Moroccan consumers while staying true to the global brand voice. The concept needed to work across both physical events and digital channels.
Our solution
We created an activation concept rooted in Moroccan culture and social moments, featuring immersive event setups, branded content, and social media challenges. Every touchpoint was designed to feel authentic and shareable.
The result
The campaign reached over 2 million impressions on social media and generated significant foot traffic at activation sites. Coca-Cola's local team adopted the concept as a template for future regional campaigns.
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