Commando 75 - Manifesto Film, Campaign Visuals & Social
Project overview
Our team was proud to partner with COMMANDO 75 - Morocco's first homegrown tactical apparel and equipment brand - for its international launch. We produced the brand's manifesto film, designed and shot the campaign visuals, and ran their day-to-day social media to give the young label the high-craft image its product demanded.
Client
Commando 75
Date
2023
Industry
Tactical Apparel & Equipment
Services
Content & Social
Commando 75 - Manifesto Film, Campaign Visuals & Social process
The challenge
COMMANDO 75 was launching as a Moroccan original in a category dominated by US and European tactical brands - and aiming at international markets from day one. The launch needed a visual register that read premium and editorial worldwide, not local and craft, without losing the brand's Moroccan DNA.
Our solution
We wrote and produced the brand's manifesto film, anchoring COMMANDO 75 in a strong identity beat the team could lean on for years. In parallel, we designed and shot the full campaign visual system - product, environment, talent - built to work across e-commerce, wholesale decks and editorial press. We also took over the community management so the launch had a coherent voice in the feed as well as in the assets.
The result
COMMANDO 75 launched with a tight, editorial visual identity that held its ground next to the international references in the category - manifesto film, campaign system and social feed all speaking the same brand language, ready to scale across markets.
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