Facop Peintures - Fully-3D Brand Film
Project overview
A landmark Facop project - a brand film produced 100% in CGI, with no real-life footage. Strong, charged metaphors translate the brand's promise into a stylized visual language ; a pioneering aesthetic for a paint manufacturer in the 2018 Moroccan landscape.
Client
Facop Peintures
Date
2018
Industry
Manufacturing
Services
Content & Social
Facop Peintures - Fully-3D Brand Film process
The challenge
Facop wanted a brand film that broke away from the visual codes of the Moroccan paint industry - no factory b-roll, no swatches, no stock footage. The goal was to land a memorable, premium image with an emotional charge usually reserved for cosmetics or automotive brands.
Our solution
We built the entire film in 3D - every frame computer-generated, every material sculpted from scratch. The narrative was structured around strong metaphors (matter, light, transformation) so each visual beat carried the brand's promise without a single voice-over. The result was a piece of CGI craft that, in 2018, felt years ahead of what Moroccan industrial brands were producing.
The result
The film became Facop's reference asset for trade shows, distributor decks and digital channels for several years. Beyond its commercial life, it set a new benchmark internally - every brand-led project that followed had to clear the bar this 100% CGI capsule had set.
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