Hagen

Project overview
We created the complete visual identity for Hagen, including logo, brand guidelines, and packaging design. The identity positioned them as a premium player in the consumer goods space.
Client
Hagen
Date
2020
Industry
Consumer Goods
Services
Branding & Design


Hagen process
The challenge
Hagen was a new brand entering a competitive consumer goods market with no existing visual identity. They needed a complete brand system that would communicate quality, reliability, and modern appeal from day one.
Our solution
We designed a distinctive logo, defined a refined color palette and typography system, and created packaging templates that convey premium craftsmanship. The identity was built to scale across product lines and retail environments.
The result
Hagen launched with strong shelf presence and positive retailer feedback. The cohesive brand identity helped them secure distribution deals and establish immediate credibility with consumers in a crowded marketplace.




