Kifal Auto
Project overview
Netspace produced a series of short video capsules for Kifal Auto, Morocco's first digital platform for buying and selling used cars. Five quirky spots showcase the platform's core features (verified listings, in-platform financing, identity verification, end-to-end sales handling and expert vehicle inspections) in a tone that resonates with Casablanca's everyday driver.
Client
Kifal Auto
Date
2022
Industry
Automotive Marketplace
Services
Content & Social
Playlist
Kifal Auto process
The challenge
Kifal Auto needed to communicate five distinct platform value propositions to a mainstream Moroccan audience that was still unfamiliar with buying a used car online. The challenge was to land each feature clearly in a few seconds, without falling into corporate explainer-video tropes.
Our solution
We wrote and produced five short video capsules, one per feature, each anchored in a relatable everyday situation : a fake online listing, a tricky identity check, a haggling phone call. Quirky tone, naturalistic acting in Moroccan Darija and a recurring visual signature gave the series a clear Kifal identity across the funnel.
The result
The capsules were deployed across paid social, the Kifal Auto website and the onboarding flow. Strong recall on the brand attributes (verification, financing, anti-fraud) and a steady reuse of the assets across subsequent Kifal launches.
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