Luminaria - Showcase Website
Project overview
Luminaria is a Casablanca-based lighting expert with a curated showroom of contemporary and classic international designer fixtures. We designed and built their showcase website to surface the brand's product universes, lighting-study service, and the showroom experience itself - giving project decision-makers a digital entry point as considered as the showroom they would eventually visit.
Client
Luminaria
Date
2020
Industry
Lighting Design & Retail
Services
Web Development
Luminaria - Showcase Website process
The challenge
Luminaria sits at the intersection of high-end design retail and technical lighting consulting - architects, interior designers and serious end clients reach out for both fixtures and full studies. The previous web presence wasn't doing justice to the showroom curation or signalling the depth of the in-house lighting expertise, and was leaking serious project enquiries before they ever reached the team.
Our solution
We designed and built a showcase website structured around the three pillars Luminaria operates on - advice and sales, lighting studies, and the showroom experience - with clean product photography, an editorial tone of voice, and a contact funnel oriented towards project enquiries. The site reads as a calm, considered companion to the showroom rather than a noisy product catalogue.
The result
Luminaria gained a modern digital flagship that matches the positioning of the showroom - surfacing the brand's curation, articulating the lighting-study expertise, and giving project decision-makers a clear path from inspiration to a structured contact with the team.
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