Pastel Living - Digital Marketing & Print
Project overview
Pastel Living is a Moroccan webstore specialised in furniture, home decor and design pieces. We ran their digital marketing end-to-end - community management and visual content for social, SEO / SEA / paid ads to drive qualified traffic to the store, plus print creative for magazine placements that supported the brand-building side.
Client
Pastel Living
Date
2019
Industry
Furniture & Home Decor
Services
Content & Social
Pastel Living - Digital Marketing & Print process
The challenge
Pastel Living needed to lift awareness around its design-led furniture catalogue and turn social attention into actual e-store traffic - on a market where home decor inspiration is fragmented across Instagram, Pinterest and magazine spreads. They needed a single operator able to hold social, search and print under one brand voice.
Our solution
We took over their digital marketing end-to-end. On social, an editorial line built around the product universes and lifestyle scenes, fed by visual content shot and produced in-house. On acquisition, an SEO + SEA / paid ads programme aimed at the product categories with the highest commercial intent. In parallel, we designed magazine placements (visual & layout) to land the brand on a more premium, editorial register.
The result
Pastel Living consolidated a recognisable visual identity across social and print, with paid acquisition steadily feeding qualified traffic into the e-store. The integrated setup let the brand show up at every touchpoint of the home-decor buying journey, from magazine inspiration to checkout.
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