Sodimat - Brand Identity & Style Guide
Project overview
Sodimat positions itself as a one-stop-shop partner for construction sites in Morocco - formwork consumables, formwork systems, collective safety, access solutions and more - sourced through an international network. We crafted their new visual identity from the ground up and deployed a full brand book covering everything from email signatures and visual motifs to façade signage and office wayfinding.
Client
Sodimat
Date
2025
Industry
Construction Materials Distribution
Services
Branding & Design
Sodimat - Brand Identity & Style Guide process
The challenge
Sodimat needed a visual identity that matched its positioning as a trusted, structured partner for serious construction clients - not another commodity supplier. The previous branding wasn't carrying the rigour of the catalogue or the reliability promise behind the one-stop-shop model, and the firm was scaling its footprint (website, office, façade) faster than its brand system could keep up with.
Our solution
We built a new visual identity end-to-end - logo system, typography, colour palette, supporting motifs - and locked it down in a full brand book governing every output. The system was rolled out across the firm's day-to-day touchpoints : email signatures, document templates, communication assets, plus the physical environment - façade signage and office wayfinding - so the brand reads consistently from the inbox to the storefront.
The result
Sodimat now operates with one coherent visual language across digital, document and physical surfaces. The brand carries its own weight in client meetings, on the façade and on every outgoing e-mail - and the team has a single brand book to refer to for every future asset.
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