Groupe TelQuel - Icônes Magazine - Editorial Content
Project overview
We produced editorial content for two Groupe TelQuel titles - the namesake TelQuel and Icônes. Long-form articles and dossiers on culture and lifestyle, seasonal trend books, and themed city guides (architecture, fooding…) - all written and structured to match each magazine's voice and the print rhythm.
Client
Groupe TelQuel
Date
2017
Industry
Media
Services
Content & Social
Groupe TelQuel - Icônes Magazine - Editorial Content process
The challenge
Groupe TelQuel runs two magazines with distinct voices - TelQuel on news and society, Icônes on culture, lifestyle and trends. Both needed a steady editorial pipeline on culture & lifestyle verticals, written by hands that could already speak the magazines' tone without a learning curve.
Our solution
We took over editorial production on three formats - feature articles and dossiers (culture & lifestyle), seasonal trend books, and themed city guides (architecture, fooding, design). Each piece was researched, written and edited to fit the magazine's voice and pagination, delivered on the print production calendar.
The result
TelQuel and Icônes received a continuous flow of long-form, editorial-grade content across their culture & lifestyle sections - copy that fit cleanly into the layouts and let the in-house team focus on the news cycle, the cover stories and the headline angles.
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